Zero Hunger in Jalisco: More and Better Donations for Food Banks

Project Skills

  • business & concepts
  • engineering
  • media & communications
  • social science

Project Blog

The brief

In Jalisco at the end of 2014, 16.5% food poverty was reached, that is 1.3 million Jalisco. In this estate there are 8 food banks associated with the AMBA, of which Guadalajara, Tepatitlán and Zapotlanejo currently serve 6% of the population in this vulnerable condition, some 78,000 people. It is necessary to strengthen the action of the banks for the benefit of more people in situations of serious vulnerability. In Jalisco, the population in a state of poverty was 2,780,200 people and represent 35.4% of the population, a figure that has remained with few variations in previous years. In Guadalajara, between 2001 and 2011, 1 898 people died of hunger. Poverty in Jalisco increased by 13,500 people from 2010 to 2014. In 2014, 218 thousand people less than in 2010, did not reach to buy basic basket. (CONEVAL, 2015, Ministry of Health, 2012) In the state of Jalisco there are sufficient financial resources to not have poor food, but it is a state where the concentration of income is among the highest at the level.

The background

ITESO has worked in collaboration with the food banks of Guadalajara, Zapotlanejo and Tepatitlán, through dialogue and in situ observation, in the diagnosis of the main problematic situations that hinder the operation of these. It is a worthy challenge for creative university students who wish to focus their knowledge on the contribution of a solution to such a problem.

The problem

ITESO has worked in collaboration with the Food Banks of Guadalajara, Zapotlanejo and Tepatitlán. The lack of a greater number of donations in good condition has been identified as a problem. There is a need to improve communication with current and potential donors, so that they receive a moral incentive to support banks with their food surpluses, and in addition to timely reporting their food surpluses Work is being done on a mobile application and on reforming the law. However, effective and efficient means are required to be communicated to potential donors (producers, manufacturers and marketers), and to mobilize them to increase the amount of food donated, with enough shelf days to be distributed, and with the characteristics to improve The nutrition of the recipients of the banks.